For those that don’t know (although I suspect most of you do), Fraser is the webmaster (is that the correct term these days) of the über popular blog Universe Today.
According to statistics it get’s 100,000 visitors per day. Yes you read that right. 100,000 PER DAY!
Fraser’s main method of getting this traffic is not backlinking, guestposting or writing articles on other web 2.0′s or other sites; it’s simply to write more keyword focused quality content for his own website.
By writing more content for his own site he has effectively build a behemoth of a site that contains anything you wanted to know about space, physics, the universe and more.
Without building a single backlink.
Of course he does have millions of backlinks which he has gained over the many years that the site has been running (and I’ve just given him another one). But these have come from other’s linking to him, he didn’t actively acquire these links himself.
All of this has got me questioning my current method of getting traffic which is write a post, build some backlinks to it (using something like BMR) and move to another blog (Yes I know I have too many blogs to keep up with).
A method while reasonably successful, has not gotten me to the levels that I really want online.
So are building backlinks a waste of time?
Should I instead be focusing any spare time I have (spare time – ha!) to focusing on just ONE website and building up content on that site exclusively.
I already use a method of keyword selection on my blogs (not on THIS site though obviously) so that isn’t new to me, and I do (for the most part) try to make the posts that I write informative, entertaining, and useful.
But what I don’t do is really take the time to build ONE site up and build lots and lots and lots of content for it for every conceivable keyword I can think of.
I’m starting to think that that’s what I should be doing.
Not spending a week here and a week there writing the odd post on my many blogs. Which by the way I have been getting much better at – I’ve recently let about 50 domains ‘expire’ because I just don’t have the time for them.
And not spending any time on HubPages, Squidoo, Wizzley, Blogger or other web 2.0 site either.
But my own site.
But which one? Which one do I focus on? I’ve got so many babies (website babies that is, not real babies of which I only have two) I don’t even know which ones I should even pick to build up.
My Simple Rules Site since it promotes my books? Any of my many affiliate sites (and no I’m not linking to my good ones from here).
Man, I just don’t know.
But what I do know is that I think Fraser Cain is a genius. I’m thinking his method is more and more the way I want to go.
I’m starting to really believe that backlinks ARE a waste of time. Really.