After Dave posted his epic post on how to dominate your niche, I thought I’d make a quick post on how I go about finding great products and niches to enter. This post will have tips for both beginner and advanced marketers (and if you love making excel spreadsheets like I do – then you’ll probably love it).
What I look (now) for choosing products are two main factors: one is that it already HAS converted for me, and two that it earns a decent commission as well.
Casting the Net
If you are an absolute beginner to promoting Amazon products then I first suggest that you take up the challenge I made prior to Christmas. Basically I suggest writing up to 10 different Squidoo lenses based on popular bestselling products in Amazon’s bestseller lists. You probably won’t earn as much as you would at Chrissy time – but you still should get some sales.
Actually if you can do more than 10 that would be great, but I don’t want you to get overwhelmed straight away. Once you have done your 10 you will need to backlink them.
If you have BMR (which is great and should pay for itself within a month if you use it) then send 10 links per day to your 10 lenses. You can decide whether you want to concentrate on one lens at a time, or do 1 link per lens per day until you reach your 10 quota.
If you don’t have BMR then you’ll need to do other methods of backlinking such as guest posting, writing articles, blog commenting and so on.
Try and get around 20 links to each Squid.
Check your Stats
It should take around 2 to 3 weeks for your lenses to start ranking and bringing in some sales.
At the start of a new month, go into your Amz Associates and look at the Earnings Report for orders from the last month. You can look at it on screen, but I actually prefer to download the report (choose xml or tsv) and then open it with Excel to get it into the excel format.
You’ll get much more information this way – including which id gave you sales for which product (important if you use different tracking id’s).
Next you can filter or sort your results so that you can mine for different information. I usually just filter them to only show results on products that have earned me at least $20 commission per product.
You can also see which products sold the most too to see which ones convert the best.
Most of the time it will be products that you are already promoting, but often it will also show items that you were not promoting.
For the products you were not promoting
If you were not promoting a product that earned you a good commission then I suggest creating a squid around that product to see if was a fluke, or might be a good product to promote later on.
Send that new lens 20 BMR’s (or other links)
For the products that you were promoting
Congrats – you’ve found a product that converts AND earns you a good commission rate. This is one that you can then use to build your niche empire with.
The next step is to create your own website/blog. Keep the domain name general if you can rather than specific. That way you can add lots of different products to it over time as you build it up.
I like to write a good original review and have a big call to action on the post. Add your product review to the site and then link your squidoo lens to it (your first backlink).
If it’s a new site, then start to add backlinks to it slowly. Perhaps no more than 1 or 2 per day. If it’s aged 6 months or more then you can be more aggressive – but I’d still do no more than 10-20 per day.
With your new money site – you want to get a variety of links – not just BMR’s. If you can get guest posting gigs then go for it because these are usually the best to get.
Also add some analytics to the site – either Google Anal, or another one you prefer. (I’m not overly paranoid so usually do use G Analytics). That way you’ll start to get a feel for more keywords that people are using to find your website. Write more posts around those keywords and link them back to your review post to funnel the traffic and build up the authority of that post.
All the while you still should be creating more lenses (or hubs if you prefer) to mine for more profitable products that convert to add to your main site.
And so as the cliché says – rinse and repeat.
Over time then you can start to create support sites and the like for your main site to increase the rankings even further – but that’s a whole other post and I’m on a time deadline so must run.
Enjoy and comment below (so I feel like someone actually read’s my posts )