I wanted to go into a bit more detail about how to do keyword research because

1. I promised that I would and
2. I think it’s one of those parts of internet marketing that newbie’s tend to skip or not do correctly.

Now I need to say that this is how I do keyword research but many people have other methods that are equally successful. This is just my method and it works for me.

Firstly I do research slightly differently depending on whether I’m promoting products on Amazon, or if I’m promoting ClickBank products.

How To Do Keyword Research to promote Amazon products

For Amazon I target actual product names. I will first choose my product on Amazon by going to their bestseller lists and see what is already selling. They have bestseller lists in nearly all categories they do. I also look at their Movers & Shakers page to see if a product has been gaining sales quite rapidly.

Choose around three to four products.

Next go to the Google Adwords Keyword Tool and put those product names in.

You are looking for product name keywords that have at least 1000 search Exact Match per month. (By default you will be shown broad view, but it’s much more accurate to look at exact match which you can change under the Match Type drop down box). Write down all the keywords that have 1000 or more searches per month. (I usually use an excel spreadsheet for this).

Now it’s time to check out your competition. There are many methods for checking competition, but this is how I do it:

Type in intitle:”your keyword” into Google. This will show you how many other pages online use those exact keywords in their page title. It’s good SEO practice to have your keywords in your page title and it will help you rank better online.

Write down the results next to your product name keywords. If you find any keywords that have less than 1000 competing sites then you have found a great product to try and rank for. It has very low competition so your chances of making sales are very good. That’s pretty much all I do to find products to promote as an Amazon affiliate.

How To Do Keyword Research to promote ClickBank products

I use a very similar method as above, but instead of putting keywords or product names in the Google Adwords Tool I put in the website address of the clickbank product. You can do this by choosing Website Content instead of Descriptive words or phrases.

You will get returned certain keywords that Google thinks are relevant to that page. (It just saves time trying to think of them yourself ).

Sort that list from largest exact match to smallest and save that out (I usually save it as a .csv excel file).

Delete any keywords that have only one or two keywords and any that you don’t think are relevant.

Next go through my intitle method above to find competing pages of less than 1000 that use that phrase.

I’ve found that keywords in the make money online field often have a lot of competition and you’ll end up with rather obscure long tail keywords like business earn money online opportunity. (Yeah I know – you have to be creative to be able to use that in your post title!)

But ClickBank products in other niches are pretty easy to find good keyword phrases in. Even those ones that you think are fairly saturated already.

And that is how I do my keyword research! I hope it has helped.

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