How to Find a Product to Market Online

Author: Tracey

30 Mar

So you’ve decided that you want to be an internet marketer – that’s great. But what product are you going to use to market online so you can earn an affiliate commission?

Choosing a product to promote can often be more difficult than you think because as marketers we have so much choice. Not only can we make money from promoting digital products such as eBooks and software, but also physical products from eBay or Amazon, or even your own product that you’ve written.

So I thought I’d take you through how I choose a product to promote.

Rarely do I choose the latest ClickBank Must Have Gonna Make You Rich eBook. I just don’t believe in most of them and I get sick of seeing the same old hype ‘no work required’ ‘make a million this week’ claims that in any other industry could get you sued.

Yes I know what you are going to say because I have a product on ClickBank myself, but I actually don’t recommend that product to newbies who email me because I think you do need a bit of internet marketing knowledge to really get the most out of using eBay classified ads.

In fact in the last six months, there is only one ClickBank product that I’ve purchased that I absolutely loved and that was Info Product Killer because it made me over $10,000 over Christmas last year and I plan on using the same strategies again this Christmas as well. (I kept a diary of my progress using IPK over at Info Product Killer Review – if you want to read about my results last Christmas).

Ok, so how do I choose a product to market?

It could be any number of ways. Sometimes I watch those late night infomercials to see what products they are marketing (they use the same principles that we do online – presell, customer testimonials, call to action).

Or I might be flicking through a magazine and notice a new product that catches my attention so I’ll do a search online to see if they have an affiliate program.

I also check Google Hot Trends, eBay Pulse and Amazon Best Sellers to see which products are hot at the moment as well.

Or sometimes I just set up a niche blog and write articles and slap up some Adsense and earn money that way.

Currently I’m growing my Adsense earnings as I learn more and more about SEO and plan on creating a lovely bit of passive income from it in the future.

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Filed under: affiliate marketing

8 Responses for "How to Find a Product to Market Online"

Jasmine Shaw March 31st, 2009 at 11:34 pm 1
Earning over $10,000 just over Christmas that’s great!! But are you still making some money from it now or was it just a thing for Christmas?
Tracey April 1st, 2009 at 12:07 am 2
I was running an Adwords campaign at the time. I spent just under $2,000 on Adwords to make $10,000 pure profit.

I’m not running Adwords now, and only make around $100 or $200 a month on those sites from minor search traffic – but I’m not complaining – I haven’t even touched them since December so it’s easy money.

I’ll start the Adwords campaigns back up in October ready for Christmas again though.

Or now that I’m learning more about SEO I might just go for free search traffic. The domains will be aged about a year by then so G will love them more
MArk R April 8th, 2009 at 10:41 am 3
Do you recommend I have my blog title in my posts pages or just to have the title of the post in the title tags?
Tracey April 8th, 2009 at 10:53 am 4
You don’t need to put your blog title in your post pages unless it’s relevant. Let’s say your main keyword is dogtraining (:)) I would recommend using that on your page at around three or four times. So you already have it once as your blog title and you only need to use it another two or three times in your page. That might be in the post title or it could be just in your text.

That way you can use your post title to target other related terms, perhaps, dog obedience, or dog trainers, or dog schools which are still related but different keywords. That way you will get ranked for both terms.

Hope that helps
Tracey
Charles @ PiggyBankPie.com April 14th, 2009 at 7:16 am 5
The Amazon bestsellers list is definitely a great place to start – at least with those products you can be sure that they do sell online.

It’s also always worth looking through the affiliate networks, sorting the programs by earnings per click, and seeing what programs are giving the highest payout. I’d then always try to promote the products via PPC initially to check they sell. If they do then you can put the time into a proper affiliate site and work on the SEO side of things.
Brittany May 2nd, 2009 at 5:07 pm 6
I just joined MySilentTeam.com and just finished reading your ebook on ebay Classified Ads, great stuff. I’ve tried using classified ads on ebay to promote affiliate products and the results were not that great. What I did was: 1. picked a ClickBank product to promote; 2. for the ebay ad I made it a featured listing and copied the actual sales page from the site I was promoting (payed for a domain name and forwarded it to my affilate link); 3. offered the same free info. as the site I was promoting.

My results were that I invested about $60 between the domain name, ad, and making the ad a featured listing and I made $104 in sales. Was there something that I should’ve done differently?
Tracey May 2nd, 2009 at 11:24 pm 7
Hi Brittany,

Without seeing the ad I can only comment generally, but I do know that I’ve experimented with putting highly graphic attractive looking sales page on eBay only to find that I didn’t get as good results as when I made the ad really plain looking and ‘ugly’. I know it doesn’t make sense, but the only explanation I can come up with is that people on eBay expect to be getting bargains from regular joe down the street and don’t want to be ‘sold’ to.

I’ve still always had the best results with a plain old sales page, an opt-in and a free report.

Hope that helps
Tracey
Brittany May 5th, 2009 at 5:12 am 8
Hi Tracey,

Thanks for the advice. When the product I’m trying to promote they already give away great FREE info., should I try to do what you mentioned in your ‘Auction Classified Cash’ and just provide them with a teaser of that info. to capture their info. using an opt-in?

Also, how do you feel about using listing upgrades such as featured plus? And do you think investing $50 (ad + making it a featured listing) and making $104?

Would it be okay if I sent an ad when I’m finished to you to get your opinion?