Not too long ago on this blog, I wrote about how to make money using Hot Trends. And while I still think finding hot trends is an excellent way to make some fast cash, it can be a little difficult to try and pick a subject from Google’s Hot Trends list as it is constantly changing.

Very recently I discovered another one of Google’s great little tools which I think is much better for internet marketer’s to use to find ‘hot’ niches.

It’s the Google Insights for Search tool.

It will tell you which topics are rising in popularity and for an internet marketer this information is extremely valuable. Let’s look at an example. Let’s say that you were thinking about getting into the weight loss market, but because it’s so saturated you weren’t sure where to jump in.

Ok, so let’s go over to the insights for search tool and type in weight loss. I always set the filter for either 30 days or 90 days. In this case let’s look at the hot topics in weight loss and set the filter for 30 days.

 This little tool has given us some incredible information. We know where the bulk of traffic for that term is coming from (in this case it is primarily the United States) and scroll down a bit further and we can see the hottest search terms related to weight loss in the last 30 days. It’s no surprise that diet and weight loss diet top the list of the most searched for terms.

Not only that – but we get to see which terms are gaining in popularity and search volume in the rising searches column. From this search I can see that the raw food diet is up 90%, adios weight loss up 60% and more. These are the niches and keywords I would target if I was to enter this market.

I’m sure you can see how powerful this is. You can jump on trends while they are happening. I think that this is one of the easy ways to make money online right now. Find a hot trending topic and jump all over it. Build blog posts, hubpages, write articles and get them out fast because you’ll be on the trend (hopefully) before everyone else.

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