As I become more and more savvy with SEO I realise that the most important way to get your website or blog ranked high in Google (getting your site to rank #1 in Google is guaranteed to get you lots of lovely traffic) is about 20% on page SEO (keywords, bolding, h1 tags etc) and about 80% off page SEO – namely backlinks.

But not just any backlinks, keyword anchored backlinks. What’s a keyword anchored backlink?

A keyword anchored backlink is one that contains your keyword in it. This is what Google uses primarily as a ‘vote’ as to what your site is about.

A keyword anchored backlink: Affiliate Marketing Tips
A normal backlink: http://www.tracey-edwards.com

They both go to the same website (i.e. mine), however I would get a lot more link juice with Affiliate Marketing Tips than I would just having my website address.

I never understand the importance of that before (which is why my blog ranks really highly for my name, but not much else).

I’ve been using keyword backlinks a lot lately for many of niche sites and they are slowly rising in the SERPS. I’ve only been doing it for a few weeks now but I know that if I keep at it and building links to my sites they will eventually get higher and higher.

So how you do get backlinks to your site?

My favorite method is still via article marketing. Article directories such as ezinearticles and goarticles have a high PR (which is important for sites linking to you – not your own site) and you are able to place two links into your resource boxes.

If you wrote one article for each keyword phrase that you are targeting then you could have one of your anchored links to your specific post, and another to your main site. And effectively get two good backlinks to your site.

Another method is commenting on dofollow blogs, joining link building programs and learning as much as you can about SEO.

I haven’t even started trying to rank this site for anything yet because I don’t have a clue what I want to use it for yet (other than just looking pretty and chatting to you guys) but one day I might make it a huge site full of lots of affiliate marketing tips that you can make lots of money online with.

Until then – enjoy my posts.

Tracey xx

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